
Marketing Technology Architect (MarTech)
Type
Full time
Category
Information Technology
Multiple locations
Job reference
Req-42220
Posted for
13 days ago
Innovation starts from the heart. At Edwards Lifesciences, we’re dedicated to developing ground-breaking technologies with a genuine impact on patients’ lives. At the core of this commitment is our investment in cutting-edge information technology. This supports our innovation and collaboration on a global scale, enabling our diverse teams to optimize both efficiency and success. As part of our IT team, your expertise and commitment will help facilitate our patient-focused mission by developing and enhancing technological solutions.
How you will make an impact:
We are hiring a Senior Marketing Technology on our IT MarTech Delivery team. This is an exciting opportunity to design, implement, and manage complex digital marketing solutions. As a valued member of our IT MarTech Delivery team, your expertise and dedication will be instrumental in advancing our patient-focused mission through the development and enhancement of Marketing Technologies, Digital Experiences and data-driven insights.
Your contributions will directly influence the improvement of patients' lives as you work alongside our global enterprise sales and marketing teams to document requirements, analyze business needs, and design innovative solutions
Collaborate with cross-functional teams to develop and implement digital marketing strategies that support business objectives
Act as IT SME for all EU/EMEACLA regional Martech requirements while balancing global configurations and enterprise scaled efficiencies
Manage multiple Martech solutions as primary architect/admin
Conduct technical feasibility assessments and provide recommendations on solutions that align with technical capabilities
Design and develop scalable solutions that integrate with existing marketing technology systems with appropriate documentation, specifications and technical roadmaps
Collaborate with Marketing Technologies team to develop and refine strategies on Marketo Engage, CDP, ABM, digital analytics, etc.
Collaborate with other IT and business partners to ensure seamless integration of digital marketing tools and systems
Mentor junior team members and provide technical guidance to help them grow their skills and expertise
Stay up to date with emerging digital marketing technologies and trends and assess their potential impact on the business
Develop and maintain relationships with key stakeholders, including business leaders, IT teams, and external vendors
What you’ll need:
The ideal candidate will possess significant experience in managing enterprise-grade MarTech solutions, demonstrating an ability to collaborate effectively to achieve remarkable outcomes. A progressive understanding of digital marketing technologies and business processes, complemented by hands-on experience with multiple marketing solutions, is essential.
Your resume must show a deep understanding of digital marketing technologies and business processes, as well as hands-on experience in multiple marketing solutions. Experience must include at least two of the following: Salesforce, Marketing Automation, Customer Data Platform (CDP) technologies, or Account-Based Marketing (ABM). You must be a strong communicator and passionate about working for a mission-driven organization, align to Edwards’ values, and be naturally curious about technology.
Requirements:
Bachelor's in STEM or Business
8+ years of experience in Digital Marketing, Marketing Operations or Revenue Operations (8+ years with a Master’s degree in STEM or Business)
6+ years hands-on experience with marketing technologies and platforms, including Marketo, Showpad, CornerstoneSalesforce and Marketing Automation
At least two years’ hands-on experience with Customer Data Platform (CDP) technologies, Account-Based Marketing (ABM), Learning Management (LXP/LMS), Sales Enablement, Digital Asset Management or equivalents
Experience working on IT-side and Business-side of Martech solutions
Experience in developing custom integrations and solutions for marketing automation platforms
Ability to translate technical requirements into business language
Experience in data visualization and dashboard development for marketing analytics, e.g. Tableau
Strong communication skills to effectively collaborate with cross-functional teams
Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
Ability to manage competing priorities in a fast-paced environment
What else we look for:
Strong knowledge of Martech integrations and data flows
Veeva Promomats and Content Supply Chain workflows via Workfront Fusion and integrations
Adobe Experience Platform
Experience in cloud-based infrastructure and containerization technologies
SFDC Integration and Custom Object configuration
Migration, consolidation and change management strategy
Medical Device, Pharma or Healthcare experience
Job reference
Req-42220
Type
Full time
Category
Information Technology
Multiple locations
Posted for
13 days ago
Edwards Lifesciences is the leading global structural heart innovation company, driven by a passion to improve patient lives. Through breakthrough technologies, world-class evidence and partnerships with clinicians and healthcare stakeholders, our employees are inspired by our patient-focused culture to deliver life-changing innovations to those who need them most.
What we offer