Becton Dickinson (BD) recently completed the acquisition of the Edwards Critical Care business. This position is part of the Critical Care division, and as such will become a part of the BD organization in the future. Critical Care will operate as a separate business unit, called Advanced Patient Monitoring (APM) within BD's medical segment, aligning with BD's smart connected care approach. BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. If you are invited to interview for this position, a recruiter will provide further details about this exciting transition. Learn more about BD at
bd.com Lead upstream marketing activities for Advanced Patient Monitoring (APM) algorithms pipeline by partnering with R&D Algorithm team to define, develop, and commercialize AI based algorithms and solutions that improve patient care.
How you will make an impact:
- Lead overall strategy and management for the algorithm pipeline portfolio, assessing algorithm feasibility, validating commercial opportunity through building business cases, and guiding development
- Provide voice of customer in order to translate market needs and opportunities into overall strategic direction. Develop relationships with key opinion leaders to maintain APM’s leadership position in the market.
- Collaborate cross-functionally with clinical, engineering, regional, and global marketing teams to define capital platform strategy and disposable technology integration pathways for current and future algorithms.
- Conduct global market research and analysis in identifying new markets and algorithm opportunities, determining their overall potential and feasibility with the R&D Algorithms team.
- Develop thorough understanding of healthcare AI market drivers including reimbursement, pending legislation, economics, regulatory requirements and competition. Analyze their impact on the overall business and develop strategies to capitalize on opportunities and mitigate threats.
- Other incidental duties
What you will need: (Required)
- Bachelor's Degree
- A minimum of five years related experience (OR three years with a Masters)
What else we look for: (Preferred)
- Degree in in Marketing, Engineering, Finance, or Healthcare
- Experience in Medical device, AI/health tech, or healthcare marketing
- Proven expertise in MS Office Suite, AI tools preferred
- Excellent written and verbal communication skills and interpersonal relationship skills including consultative and relationship management skills
- Excellent problem-solving, critical thinking, and investigative skills
- Experience working in, marketing, AI/health-tech, or healthcare industry preferred
- Substantial understanding in tracking and interpreting market share, pricing, ASPs, competitive dynamics
- Substantial knowledge of marketing concepts and principles
- Ability to create comprehensive marketing strategies with supporting plans and the ability to execute.
- Strong Upstream Marketing skills including VOC, product definition, and launch planning
- Demonstrated passion for innovation, emerging technology, artificial intelligence, and software algorithms
- Possess a fundamental clinical knowledge related to hospital environment, clinical practice and reimbursement policies
- Strict attention to detail and the ability to interact professionally with all organizational levels
- Ability to interact with senior internal and external personnel on significant matters often requiring coordination between organizations
- Ability to manage competing priorities in a fast-paced environment
- Ability to create and maintain Excel financial/forecast models to support business cases, market segment evaluations and commercial pathways for short-term and long-term initiatives
- Ability to work in a team environment, working closely with global marketing team, key opinion leaders and regional sales managers
- Experience collaborating with R&D and Engineering teams to bring new technologies to market
Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.
For California (CA), the base pay range for this position is $106,000 to $149,000 (highly experienced).
The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will be accepted while this position is posted on our Careers website.
